Maison Boucheron Participates in 18th Edition of DJWE

Maison Boucheron Participates in 18th Edition of DJWE

Maison Boucheron is proud to be present at Doha Jewellery & Watches Exhibition with a myriad of its High Jewellery creations, many of which make their Middle Eastern premiere. The jewellery will be showcased on the Boucheron booth within Fifty One East's pavilion throughout the event which concludes on 14th May 2022.

Highlight pieces displayed include several pieces from recently launched Histoire de Style and Carte Blanche collections. For Histoire de Style, launched every January, Creative Director Claire Choisne takes inspiration from the archives; with Carte Blanche collections, Claire lets her creativity flow from within, the themes stemming from her own imagination.

The Goutte de Perles necklace from the Paris vu de 26 collection is inspired by the Tuileries Gardens that surround Place Vendôme. Its rock crystal centrepiece is carved to encapsulate the gardens, showcasing the immense savoir-faire of the Maison’s craftsmen. The Goutte de Ciel bracelet from the Contemplation collection underlines the Maison’s incredible innovation. It features Aerogel – a rare material used by NASA that Claire used to recreate “a piece of the sky”, enclosed in a shell of rock crystal set with diamonds.

Also from the dreamy Contemplation collection is the Papillon necklace. Papillon, meaning butterfly, symbolises softness and femininity, and is brought to life in this piece in rock crystal and diamonds, beautifully balanced. Another highlight piece is the Histoire de Style Art Déco Ganse Émeraudes bangle, a striking piece crafted from gold, rock crystal, diamonds and emeralds, that draws on an archival piece created in 1925 and pays homage to the Art Deco era. 

These incredible High Jewellery creations amongst others were specially selected to present to discerning Qatari clientele with a great appreciation for jewellery, and are showcased in Boucheron’s home at the event. Located in a prime location alongside partners Fifty One East, the Maison’s booth is crafted in a unique Parisian style, designed to reference the historical Boucheron Hôtel Particulier on Place Vendôme in Paris, the stylish Maison’s birthplace and home. Its interior integrates the codes of Boucheron’s latest design concept, displaying the most incredible jewellery creations in a contemporary, warm and welcoming space.