QFA Reveals Details of Promotional Campaign to Support National Team
Qatar Football Association (QFA) revealed the details of its promotional campaign to support Qatar National Team in the FIFA World Cup Qatar 2022.
The promotional campaign will kick off on Nov. 20 and will continue until Dec. 18, QFA explained, while announcing the fans' activities and events which will be organized in cooperation with the QFA supporting partners.
The events were announced during a press conference held at Msheireb Properties on Saturday in the presence of Director of QFA Marketing and Communications Department Khalid Mubarak Al Kuwari, Head of QFA Communication Section Ali Hassan Al Salat, Director of Marketing and Communications at Msheireb Properties Dr. Hafez Ali, CEO of Al-Nahdi Group Jamal Al Nahdi, Social Strategic Adviser at Qatar Shell Jaber Mansoor.
Khalid Mubarak Al Kuwari explained that the promotional campaign to support Qatar National Team has already been launched on various QFA social media platforms since the stop of Qatar Stars League competitions (QNB Stars League; noting that the second part of the campaign will be launched in Oct. with a variety of events and recreational activities for the fans.
Al Kuwari added that the promotional campaign to support the National Team will be launched under the slogans "For the love of Qatar" and "Make Us Stronger with Your Cheering", explaining that the campaign has two parts: the marketing and activities aspect, and the digital media content on QFA social media platforms.
He noted that the campaign will include a lot of events that will be of interest to the fans, and have been specially prepared for them. Among them are the car decoration initiative, which will be organized at Lusail in cooperation with Al-Nahdi Group in Nov., offering discount coupons to decorate cars.
He also invited the Qatari fans to decorate their homes and support the "Zeina" initiative launched by Ashghal; noting that there will be gifts to be distributed to fans in different places in the country in Oct., and the locations will be announced later.
Al Kuwari revealed that the fans will be allowed to attend a scheduled training for the National Team on Oct. 2 in preparation for the World Cup finals, and some of the Qatari teams training will be open.
He added that the inauguration of Al Annabi shirts held recently was part of the promotional campaign, and the shirts will soon be available soon at the designer company's stores and QFA sale outlets.
In conclusion, Al Kuwari thanked the main sponsors and partners of the QFA and supporters of Al Annabi from various bodies, companies and institutions, especially Qatar Shell, Msheireb Properties and Al-Nahdi Group for their great efforts in continuously providing their support, with their fruitful and constructive cooperation over the years with the QFA, saying: "We are now reaping through this new and unique partnership before the start of the 2022 World Cup." For his part, Head of Marketing and Communications Department at Msheireb Properties, Dr. Hafez Ali, stressed that this cooperation with the Qatar Football Association is not new, but was preceded by many other excellent previous events, and stated that the coming period will witness various events organised for Qatari fans in the ‘Company House’ sponsored by Qatar Shell.
"This will be a great occasion for Qatari fans, citizens and residents alike, and visitors from all over the world to enjoy these events, which will take place in November 2022, just prior to the World Cup."
He added: "The fans of our national team are set to experience some unique events, which are being held for the first time in cooperation with the Qatar Football Association and Qatar Shell, and we have had a lot of coordination and fruitful meetings in this regard, in order to reach a formula for cooperation between us."
He stressed that "This partnership is the first of its kind, and we aspire to continue this cooperation with the Qatar Football Association, in appreciation of their marketing and media efforts in all the tournaments in which our national team participates, whether inside or outside Qatar."
He explained that: "The origins of the pioneers of the Company House go back to the Qatari city of Dukhan, the city that witnessed the launch of football in the State of Qatar, in addition to highlighting the heritage district as an important tourist destination in the heart of Doha and a major center for introducing Qatari culture and history to all the fans who will come here for the World Cup."
"These symbolic events will celebrate our national team, its football history and its achievements, which now culminate in its first participation in the World Cup finals, and the organisation of the tournament by the State of Qatar for the first time in the Middle East and the Arab region," he reiterated.
For his part, social investment strategist at Qatar Shell Jaber Al Mansoor explained that the partnership between the Qatar Football Association and Qatar Shell, the main and leading sponsor of the QFA and the Qatari national team, provides the ideal model for what should be successful partnerships.
"It is not only a commercial and marketing relationship; rather, it goes beyond that by representing a strategic relationship at various levels, and Qatar Shell will continue its fruitful partnership with the Qatar Football Association and its continuous support for our national teams, in various ways," he confirmed.
He added: "Especially at the level of social responsibility, we aim to motivate large segments of society to increase participation in these various programs, and we want to continue this close cooperation, between the two parties, who have had close relations for years, which has resulted in remarkable successes through many initiatives."
He clarified: "Our sponsorship of the Qatar Football Association and the national team is being manifested in a major celebration of the international football family, with the participation of fans from all over the world in a wonderful event that will be appreciated by everyone."
"It is expected that records will be broken in terms of the number of spectators, especially as the 2022 World Cup marks Al Annabi’s first participation, and it comes as the culmination of a long and distinguished journey of an effective partnership between Qatar Shell and Qatar Football Association," he emphasized.
He concluded by saying: "Qatar Shell has been the leading supporter of the Qatar Football Association, national teams and the Amir Cup for years, particularly with the sponsorship for the national team – which has achieved remarkable successes, the most important of which is winning the 2019 AFC Asian Cup, and also the bronze at the 2021 FIFA Arab Cup."
In turn, CEO of Al-Nahdi Group Jamal Al Nahdi said: "Our partnership with the Qatar Football Association comes within the framework of our support for the national team, ahead of its first FIFA World Cup participation at Qatar 2022, which is something that we are proud of and the least we can offer to the national team, and the loyal and passionate fans of Al Annabi who love football and deserve all our appreciation and attention."
"We will be providing a lot of services in appreciation of the fans’ endless support for our national teams."
Al Nahdi went on to state that several options that will be offered to the fans, including decorating cars according to the conditions set by the Traffic Department. This service is available in all Nahdi branches, in addition to the Lusail event, which will be launched on November 15.
"Fans who install stickers containing pictures of the national team players and the flag of the State of Qatar, on their cars, will receive gift coupons," he concluded.
The Qatari national team will play in the World Cup Group A, with Ecuador, Senegal and the Netherlands, facing the Ecuadorians in the opening match of the championship on November 20.
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