Qatar Tourism Chairman confirmed DJWE Attracts More Luxury Brands
HE Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, Akbar Al Baker, confirmed that the Doha Jewellery & Watches Exhibition (DJWE), which opened its eighteenth edition earlier today, has succeeded in attracting more international luxury brands, experts and designers of jewelry and watches.
Al Baker said in a statement "As the global tourism and travel sector works on its recovery from the events of the past two years, hosting DJWE is particularly special this year as we can once again welcome customers from around the world for this spectacular event. Exhibitions such as DJWE serve to energize multiple private sector players such as travel, hospitality, food & beverage, retail, and event organizers." Spanning over 33,000 Square Meters, the 18th edition of DJWE promises to provide international, regional, and local brands a networking platform for companies and visitors in Qatar. In addition, DJWEs workshops and sideline events are designed to allow industry experts and specialists to connect with buyers and learn more about the preferences of their customers in the region. The Gems and Metals Calibration Lab will also be present to guide buyers and raise awareness on the importance of grading diamonds, tackling fraud, and purchasing products that adhere to international standards.
DJWE organized at the Doha Exhibition and Convention Centre (DECC) over a period of 6 days promises an extensive display of classic and contemporary luxury collections by internationally recognized brands and designers as well as local designers.
The 18th edition will feature more than 500 brands from over 10 countries, and for the first time, DJWE will host luxury fashion house Louis Vuitton, French jeweler Lorenz Baumer and Italian watchmaker Gaga Milano. Famed French department store and brand, Printemps, will also participate, paving the way for its debut in Qatar later this year when the 150-year rich label will open its first ever store outside of France.
As part of QTs continued efforts to nurture local talent and creativity, DJWE will be dedicating floor space to 10 Qatari designers. For the fifth year running, local designers and entrepreneurs will be showcasing their products alongside some of the most established names in the industry.
Keeping with the traditions of previous editions, Qatar’s most eminent jewelers have set up large showcases at DJWE, many of which will be bringing new brands, limited edition collections and extraordinary showpieces. This year’s big nine include AlFardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Blue Salon, Bvlgari, Fifty One East and Louis Vuitton.
As the country gears up to host the first ever World Cup tournament in the Middle East, Al Majed Jewellery has been named the official luxury jewellery and accessories maker for the FIFA World Cup 2022. Its special collection of football-inspired pieces will be revealed for the first time ever at DJWE.
In celebration of the long history of craftsmanship, trade and influence enjoyed by Turkish and Indian jewellers in the region, this year’s DJWE returns with a dedicated space for brands from both countries. Following on the success of earlier editions, the Turkish and Indian pavilions are back for the second and third time respectively.
Bollywood superstar Alia Bhatt joined the opening ceremony as the face of the Qatar Tourisms (QT) promotional campaign for DJWE, which is currently running in select regional and international markets. The campaign is projected to resonate with jewellery aficionados as well as furthering Qatar’s position as a luxury destination.