Doha Festival City celebrates the launch of 30 new Shops

Doha Festival City celebrates the launch of 30 new Shops By Fathimath Nasli - February 12, 2024
Doha Festival City celebrates the launch of 30 new Shops

Doha Festival City

Doha Festival City, Qatar's premier destination for shopping, dining, and entertainment, has wrapped up an outstanding 2023 by welcoming 30 new stores, bringing the total tenancy count to an impressive 496.

This accomplishment highlights the mall's dedication to providing a diverse and unparalleled shopping experience, now operating at an impressive 99% lease capacity. The expansion also signifies a significant stride in meeting the diverse needs and preferences of its broad spectrum of shoppers, including families and fashion enthusiasts.

Notably, in the early part of this year, Doha Festival City plans to elevate its luxury and lifestyle retail offerings by introducing esteemed brands such as Tesla, Hermes Beauty, Creed, and Gold Apple.

Since April 2023, Doha Festival City has substantially expanded its retail offerings, introducing new stores and revamping existing ones to cater to the varied tastes and needs of its visitors.

The fashion sector received a notable boost with the addition of Mellissia Abaya, showcasing contemporary abayas, and Brands, offering men's fashion essentials.

Footwear enthusiasts celebrated the opening of the second Skechers store, along with Duozoulu's innovative and eco-conscious options, and Converse's casual selections. The beauty and fragrance offering was also enriched with Guerlain's exquisite products, further diversifying the mall's luxury brand shopping experience.

The lifestyle and home décor offerings expanded with Ralph Lauren Home, Baker Mcguire, BoConcept, and Niche Deco providing elegant furnishings and decorations. The One expanded to a new flagship store covering 1,682 sqm.

The mall's technology sector received a boost with Starlink's latest gadgets, while Tawfeeq Travels introduced new conveniences for travel enthusiasts. Refurbishments at Sephora, Abdul Samad Al Qurashi, and other key stores revitalized the shopping environment, ensuring a fresh and modern experience for all.

The spree of new openings also included Doctor M, Zaatar W Zeit, and Smiggle, with refurbished stores like Make Up Forever and La Rose further diversifying the mall's portfolio.

The upcoming months are expected to bring even more brands, with Sacoor Blue, Armonico, Al Shalawi Jewellery, and Forever New in February, and New Balance, Creed, among others in March. Robert Hall, Director of Asset Management Qatar, expressed enthusiasm about the mall's growth, stating, "Operating at 99% lease capacity is a testament to Doha Festival City's dynamic growth and our relentless pursuit of excellence.

"We are excited to introduce our customers to new and refurbished stores, reinforcing our promise to offer an unparalleled shopping and entertainment experience. We warmly invite everyone to explore our latest offerings and enjoy the unique experiences that Doha Festival City provides."

In line with this expansion, Doha Festival City is also thrilled to unveil its new brand campaign, characterized by its bold, dynamic, and inclusive personality, inviting shoppers to make Doha Festival City their preferred place under the slogan "It's My Place, My Choice."

Source: The Peninsula

By Fathimath Nasli - February 12, 2024

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