Qatar Tourism launches ‘Hayyakum Qatar’ campaign

Hayyakum Qatar

Qatar Tourism (QT) has launched a brand-new campaign featuring Qatar’s diverse attractions and event line-up that is set to make the most of Qatar’s renowned winter season.

The ‘Hayyakum Qatar’ campaign has been launched out-of-home and on social and digital platforms. The campaign highlights four main angles: Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement, each of which is reflected by images of specific destinations or events.

Commenting on the new campaign, Eng. Abdulaziz Ali Al Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism, said: “We are thrilled to reveal this campaign and showcase the family-friendly attractions and events that await residents and visitors this winter. Having already welcomed more than three million visitors this year, Qatar is poised to keep up the momentum and welcome even more visitors in the upcoming season. Visitors will directly experience our country’s unique offering of cultural and contemporary offerings, all set against a safe and inviting atmosphere.”

‘Here’s to Your Joy’ showcases Qatar’s extensive and state-of-the-art retail venues, such as the Parisienne-inspired mall, Place Vendôme, the luxurious Al Hazm Mall, and the famed 21 High Street in Katara Cultural Village. As part of Qatar’s extensive retail offering, residents can look forward to Shop Qatar — the country’s biggest shopping festival which is set to return this winter season. The festival sees the country’s most prominent and popular malls participating in a range of exciting events including fashion shows, makeup masterclasses and other forms of exceptional entertainment. Lucrative promotions are also in store with prizes to be won like luxury cars, apartments, and cash.

From budget street eats to restaurants by Michelin-starred chefs, Qatar’s food scene is wide-ranging and can be tailored to suit every preference. The campaign highlights the joy of gathering over a shared meal at one of the many leading restaurants available in the county.

Qatar’s gastronomic largesse is best witnessed at the Qatar International Food Festival (QIFF), an annual tradition that brings together the best chefs in the region and internationally.

The upcoming winter season will see the festival’s 13th edition, and bring to audiences live entertainment, cooking masterclasses and a chance to meet the global top chefs.