Social Entrepreneurship Training Works. Here Is How
Social entrepreneurship is characterized by a deep commitment to a social cause and the desire to develop new business models with economic, social, and ecological impacts. But can people be trained to become better at social entrepreneurship? HEC Paris Professors Thomas Åstebro and Florian Hoos found that social entrepreneurship training works, but only if carefully designed.
Governments, institutions, and businesses increasingly invest in innovative entrepreneurship training programs that tackle societal problems. We don’t have numbers for social entrepreneurship, but David McKenzie, lead economist at the World Bank, estimates that at least $1 billion is spent annually on entrepreneurship programs, training at least 4 to 5 million potential and existing entrepreneurs in developing countries. The US Small Business Administration alone spent $127 million training (different kinds of) entrepreneurs in 2012. And leading universities and business schools around the world offer graduate programs in social entrepreneurship, while companies like bKash from Bangladesh and Ecosia from Germany are recognized for their ability to make profits while creating measurable social and ecological impact.
Social entrepreneurship training typically includes training not only in technical business skills but also in “soft” skills like social leadership and social entrepreneurial identity development.
The million-dollar (literally) question is: Does social entrepreneurship training work? Does the training produce more and better social ventures, do the trainees contribute more to social causes, and are they better at saving the planet than without training? As of now, we do not know.
We approach this question by measuring the causal impact of a social entrepreneurship training program run in France. We partnered with TicketforChange.org, an organization dedicated to changing the world by training youth to become social entrepreneurs. The program was launched in 2014 and has since won several awards (including the 2015 Google Impact Challenge), been promoted widely, and been mentioned by French politicians as a flagship program for boosting social entrepreneurship in France.
Inspired by the Indian program Jagriti Yatra, the organization offers an intensive social entrepreneurship program with a strong leadership skills training dimension, and a social entrepreneurial activity component. The central portion of the program is a 12-day bus trip with stops throughout France. The bus trip is followed by a six-month coaching program.
The pedagogy is based on three pillars: inspiration, introspection, and taking action. The inspiration phase informs participants about social entrepreneurship and the problems it faces and lets them meet famous social entrepreneurs and gain a sense of pressing social problems in French society. In the introspection phase, participants work on their profiles, learn about their personal strengths, and identify a social issue that is important to them. Participants then develop a social entrepreneurial project.
To examine the impact of the training program we use a randomized controlled field experiment in which we assign one group of applicants randomly to training. We identify a comparable group which does not get trained. We then compare the two groups three years later on a range of outcomes including social venture creation, sustainable behavior, and social leadership skills. We executed the experiment twice, in the first and second years of program operation. (The program is still ongoing.)
In the first round of the experiment, we detected no statistically significant differences between the treatment and control groups. We then worked with the organizers to make substantial changes – in particular, they substituted more analytical skills training for social leadership skills training and social entrepreneurial identity development, while also increasing the amount of individualized coaching. They also changed the analytical skills training to emphasize the lean startup model and the business model canvas.
We then found a large impact on various entrepreneurial activities, both during the program and three years later. Still, we observed no treatment effects on social entrepreneurial intentions, activity, or sustainable behavior across the two rounds of the program.
The entrepreneurial activities differentially affected between the treatment and control groups (11 of 22 activities affected) are as follows: “Have begun the preparation of a business plan,” “Have sent a formally written business plan to other people,” “Have tested your product or service that you want to sell,” “Have started marketing or promotion,” “Have submitted an application for a patent or copyright,” “Have purchased or rented equipment, facilities, or property,” “Have talked with potential customers,” “Have defined the market opportunities,” “Have developed financial projections or break-even analyses,” “Monthly revenue ever exceeded monthly expenses for the new business,” and “Potential customers can contact you by phone or through e-mail or a website.”
In general, then, the treatment group in the 2015 program is more active across a range of entrepreneurial activity and, when measured, applied analytical entrepreneurial tools more often.
The long term impacts are: "started a business", "started a social entrepreneurship business", and the number of businesses started.
Maybe it is not possible to change people’s attitudes and behavior with respect to social causes, but it seems one can train them in obtaining entrepreneurial skills and that is why this training matters. Our work also demonstrates the potential value for entrepreneurship research of conducting randomized controlled trials. These are becoming increasingly popular across a range of academic fields and policy arenas, as illustrated by the work by last year’s Nobel prize winners Abhijit Banerjee, Esther Duflo, and Michael Kremer.
About HEC Paris
Founded in 1881 by the Paris Chamber of Commerce and Industry, HEC Paris brings together 140 permanent professors, 4,500 students and 8,000 managers in executive education programs every year.
As leaders of impactful learning, HEC Paris has been committed to excellence and impact in research, teaching and thought leadership while delivering transformation and support in addressing the disciplines that matter in today’s complex global economic situation.
In 2010, HEC Paris joined Qatar Foundation to bring world-class Executive Education programs and research activity to Doha and the region. HEC Paris launched Qatar’s first international EMBA, which is currently ranked number 3 worldwide by the Financial Times, and the Specialized Master’s in Strategic Business Unit Management (SBUM). HEC Paris is also a world leader in custom-designed programs, and works with clients in Qatar and the region to design and deliver executive programs that address current business challenges.
The programs and research activities of HEC Paris in Qatar build corporate competitiveness within the global economy and are fully aligned with Qatar National Vision 2030 to support the transformation of Qatar into an advanced, competitive and knowledge-based economy. Corporate partnerships have also played a key part in HEC Paris’ mission of bringing about regional economic transformation by developing business talent, managers and leaders who can meet the societal and environmental challenges of the future. http://www.qatar.exed.hec.edu/
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