The brand name Noudar derives from the ancient Arabic word for gold. Noor Ali Hussain Alfardan, founder and designer of Noudar Jewels, combines influences from the timeless treasures of Arabian civilisation with a modernist take on luxury jewellery.
This collection takes inspiration from the noble heritage of Arabic and Islamic culture. Omani patterns, reminiscent of mosaics and Henna designs, are aesthetically present throughout this daring, yet romantic jewellery for the modern woman.
The designer’s fascination with watches and horological mechanisms has strongly influenced Noudar’s jewellery, emphasising the importance of craftsmanship to improve comfort, movement and flexibility in her creations.
Noor has been designing jewellery since she was a child. In 2012, she launched Noudar, and she feels that out of all the new fine jewellery brands that have emerged, the ones that are owned by women are doing the best. Now, she was named as the Arabian Watches and Jewellery Magazine’s list of 20 most influential women of the industry.
Noudar is the only in-house brand by Alfardan Jewellery and showcases how Noor has inherited the spirit of elegance and modernity of the family, while keeping a deeply rooted to the beauty of the culture of her ancestors. Now, the designs have been worn across the globe by the likes of Taylor Swift, Jennifer Lopez and Kendall Jenner.
Noudar jewels will be on exclusive display at the 18th Doha Jewellery & Watches Exhibition to be held at the Doha Exhibiton and Convention Centre from the 9-14 May.
Unparalleled quality and sophistication are the hallmarks of Alfardan Jewellery, trusted by generations. The company was established in 1954 by Ibrahim Alfardan, a man of discerning intellect who instinctively knew the authenticity of precious pearls and other stones based on their form, beauty and brilliance.
This is the foundation, which even today, makes Alfardan Jewellery the jeweler of choice in Qatar and the region. And the legacy lives on. The knowledge and authority of experience in the jewellery industry has been inherited by Alfardan’s heirs and heiresses.
With its long-standing partnerships with the majority of Europe’s best-known watchmakers and jewellery designers, Alfardan Jewellery has several branches in the State of Qatar that address the specific needs of its discerning clientele.
Alfardan Group has been one of the leading and foremost family-owned conglomerates in Qatar and the region for the past 65 years. Throughout its long and significant history, it has evolved from a pearl trading business to a premium group of companies covering many industries and sectors, while still staying true to its roots and maintaining its tradition of high standards and excellence.
The company's rapid expansion was possible due to the Group's fundamental traditional family values and an uncompromising commitment to integrity, premium service, and social responsibility and core values of passion, mastery, evolution, trust, and distinction. These define the business and observe opportunities, while maintaining an edge in technology and sustainability.
Alfardan Group’s passionate approach has always been the driving force behind its ever-growing high-quality operations. The company has a broad portfolio that includes jewellery, exchange, property development and management, automotive, hospitality, marine, investment, agriculture and medical. It has proven itself as one of Qatar's most vital and prominent brands for its unmatched excellence in the region. The company currently operates in Qatar, as well as Oman, Saudi Arabia, the United Arab Emirates, Turkey, and Switzerland. By delivering a wide range of quality-led products and services, Alfardan Group strives to emulate a superior level of elegance and distinction.
The Group constantly strives to achieve excellence in all business sectors they invest in, with the primary aim to exceed expectations. This reflects the way Alfardan Group builds lasting bonds with clients and partners through all its interactions, which when combined with the products and services offerings that are associated with the highest standards of quality and exclusivity, deliver an “Exclusive Experience”.
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