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Qatar Tourism launched "Experience a World Beyond", its largest promotional campaign to date, which targets 17 top visitor source markets for Qatar.
The new promotional campaign features nine characters designed using CGI technology. The three main characters that represent Qatar and its experiences are Shaheen, Maha, and Lulu. They serve as tour guides who take visitors to historical and heritage sites and attractions, as well as on entertainment and adventure tours in Qatar.
The "Experience a World Beyond" campaign can be seen across OOH, broadcast, print and digital channels across major cities. The campaign will also be promoted across social media platforms.
HE Qatar Airways Group Chief Executive and Chairman of Qatar Tourism Akbar Al Baker, stated: "The resumption of global travel and tourism has resulted in competition for visitors. With its varied tourism offerings and annual calendar of entertainment and sports events, Qatar can more than hold its own. Our new promotional campaign is one of many tools that will help us achieve our sector goals. Through creative marketing, and deploying our digital resources, the campaign will raise awareness of the destination and its tourism products as we head towards the FIFA World Cup Qatar 2022 and beyond."
"We are committed to our goal of attracting 6 million visitors by 2030, enhancing tourisms role in the development of the national economy, by increasing its contribution to GDP to reach 10% by 2030, and thereby furthering Qatar National Vision 2030," HE Al Baker added.