FIFA World Cup Qatar 2022
Qatar will permit ticketed fans to buy alcoholic beer at World Cup soccer matches starting three hours before kickoff and for one hour after the final whistle, but not during the match, a source with knowledge of plans for the tournament said.
Budweiser, a major World Cup sponsor with exclusive rights to sell beer at the tournament, will serve beer within the ticketed perimeter surrounding each stadium, but not in the stadium stands or concourse, the source said.
This year's World Cup is the first to be held in a Muslim country with strict controls on alcohol, presenting unique challenges for organizers of an event sponsored by a major beer brand and often associated with beer-drinking fans.
"Beer will be available when gates open, which is three hours before kick off. Whoever wants to have a beer will be able to. And then when they leave the stadium as well for one hour after the final whistle," the source said.
Additionally, Budweiser will be permitted to serve beer in part of the main FIFA fan zone in central Doha from 6:30pm to 1:00am every day of the 29-day tournament, which kicks off on November 20, the source said.
At previous World Cup tournaments, beer was served in fan zones all day long.
The decision about where and when beer will be sold to fans is now finalized, but the price fans will be charged for a beer is still under discussion, the source said.
“FIFA has been working on the experience for local and international fans during the FIFA World Cup 2022, including catering for those who wish to enjoy an alcoholic drink while being respectful towards the local culture,” the statement read.
“Where the FIFA World Cup stadiums are concerned, ticket holders will have access to Budweiser, Budweiser Zero and Coca-Cola products within the stadium perimeter prior to kick-off and after the final whistle,” it added.
“Inside the stadium bowl ticket holders will have access to non-alcoholic Budweiser Zero and the full range of Coca-Cola products. At the FIFA Fan Festival, Budweiser will be available to purchase from 6.30pm, and Budweiser Zero and Coca-Cola products throughout the day”.
"We are working closely with FIFA, which is managing the relationship with the Qatari authorities, to ensure our activations for the tournament are executed respectfully and in compliance with local rules and regulations," a spokesperson for Budweiser brewer AB InBev said in an emailed statement.
Currently, alcohol is already available in selected places in Qatar, such as bars and hotels with a licence.
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