Mawaqif Qatar is Making Space for 2050

Mawaqif Qatar is Making Space for 2050 By Fathimath Nasli - February 15, 2024
Mawaqif Qatar is Making Space for 2050

Mawaqif Qatar provide unique solutions in facilities management and parking operations

Facilities Management and Car Park Operator

Beyond mere entry and exit points and payment systems, the parking facility places a strong emphasis on cleanliness, upkeep, safety, sustainability, and seamless integration into the overall property.

Conversely, managing facilities extends beyond the maintenance of specialized systems; it involves aspects such as customer service, operational efficiency, and the value proposition of the property. Nearly all types of properties, whether residential, commercial, ports, or mixed-use facilities, offer parking options.

Mawaqif Qatar effectively addresses both dimensions, meeting client requirements with a focus on exceptional customer service and a responsive, cost-efficient maintenance approach. The company's adaptable business model accommodates diverse owner preferences through various contract types, including fixed fees, investment-driven models, revenue sharing, profit-sharing, or other agreements. This flexibility not only supports profitability but also prevents the company from being merely viewed as a cost center.

Emerging Digital & Ai Technology

The conventional approach to conducting business in facilities management and car parking operations is now outdated. In the realm of properties, technology plays a crucial role in resource allocation, improving response times, optimizing utilization, and providing an exceptionally efficient level of customer service. Technological advancements such as digital asset management systems, AI-driven call centers, robotic services, and various other innovations exemplify this shift.

As a trailblazer in innovation, Mawaqif Qatar introduced the first large-scale ticketless and cashless systems in Qatar. This cutting-edge technology has been seamlessly integrated across our projects, offering a smart and efficient entry process along with a streamlined payment experience. Users can easily make payments or be automatically charged through an e-wallet. Additionally, in alignment with global trends, the shift to gateless systems and the emergence of autonomous vehicles are currently shaping the landscape.

Several years ago, the company pioneered the first valet ticketless solution in the market, providing an e-ticket with the convenience of online payment and the ability to request their car from the comfort of their phone.

Moreover, we have implemented a centralization system that empowers operators to supervise and take prompt actions across crucial systems. This includes the seamless integration of Fire Safety systems, Lighting Control System, CCTV, and access control into a single, user-friendly platform.

Similarly, in facilities management, drone automation handles maintenance inspections, assets have unique ID encryptions with comprehensive data analytics, and technicians and owners are automatically alerted to any emergencies. However, the emergence of facial recognition represents a significant AI revolution, and we remain vigilant in staying abreast of its advancements.

Marketing and Commercialization

Being a Facility Manager or Car Park operator extends beyond the basic management of the property. Along our journey, the company has established a robust awareness and education process to inform customers on accessing the property, utilizing services, making payments, earning loyalty points, and enjoying other benefits.

Furthermore, our focus goes beyond mere public service; it emphasizes "personalization," catering to each customer's unique requirements through personalized communication, rewards, and attention to details. This involves developing various products to meet the diverse needs of our customers. In our properties, this includes niche services such as "car detailing," electric vehicle charging, storage facilities, classic car parking, shuttle services, customized signage and wayfinding, among others.

In addition to marketing and value-added services, our commitment extends to maximizing asset utilization and optimizing commercial space, whether it's an outlet, kiosk, or a repurposed parking space. The company recognizes the importance of emphasizing the value of the asset and ensuring a favorable return on investment.

Human Capital and Well Being

Operating under the international entities Qatari Diar and VINCI Construction Grands Projets, Mawaqif Qatar places significant importance on human resources, training, capabilities, career development, and staff well-being. Acknowledging that our customer service team serves as the frontline representatives for each property, the company prioritizes ensuring they effectively convey the intended message and contribute to building repeat business. Management decisions are centered on integrating suggestions, feedback, rewards, loyalty programs, and fostering open communication.

The Power of Data Analytics

In the age of data, understanding customer behavior through data analytics is essential for property owners. While facility managers and car park operators typically present owners with intricate data, Mawaqif Qatar distinguishes itself by providing easily comprehensible dashboards. These dashboards include operational and financial metrics customized to meet the owners' specific requirements, making decision-making more informed. To deliver this valuable service, the company employs an internally quality-controlled digitalized system, built on well-defined service levels and regularly updated procedures.

Choosing an Operator

For owners making decisions regarding facility managers and car park operators, a concise guide is to assess their transparency, accessibility, adaptability, innovativeness, staff commitment, revenue optimization, familiarity with local culture, and conducting mystery checks on their staff and services.

Business Intelligence

We anticipate significant transformations in the landscape of our facilities in the coming decades. These changes encompass modifications in pedestrian and vehicular access, advancements in lighting and ventilation systems, alterations in ceiling clearances, variations in material usage, fluctuations in occupant numbers, and notably, the evolution of IT infrastructure, including vertiports. At Mawaqif Qatar, our Directors are committed to maintaining a leadership role in shaping not only our future but also that of our stakeholders.

Established in 2011 by QDVP, Mawaqif Qatar provides both facilities management and car parking operations. Initially a joint venture between Qatari Diar and VINCI Park, the ownership was transferred to QDVC, a leading construction company, in 2016. As of now, the company's portfolio includes various landmark large-scale projects in Qatar.

Source: The Peninsula

By Fathimath Nasli - February 15, 2024

Leave a comment