Fadaat Media Group Showcases AI Solutions at MWC26 Doha, Launches “Mourakeb” and “Nasher Studio”

Fadaat Media Group is participating in MWC26 Doha, taking place from 8 to 11 November 2026 at the Doha Exhibition and Convention Center (DECC), where it is showcasing its integrated AI ecosystem and launching two new products: Nasher Studio, a content production and publishing platform, and Mourakeb, an AI-powered media monitoring platform.

The Group’s AI ecosystem is built on its large language model, Asas, developed using the journalistic and media content produced across its platforms, in line with the Group’s editorial standards and guidelines. Fadaat Media has developed 11 AI-powered services, several of which are already operational across its platforms. These services include solutions that facilitate access to and interaction with Arabic content, enhance content accessibility for diverse audiences, and provide tools to support newsroom operations and content analysis.

Among these services is Ask Araby, an interactive assistant that enables users to explore Arabic content and ask questions in natural language to receive relevant answers. The ecosystem also includes AI-powered article and text summarization services that present key information in a concise and accessible format, as well as translation services that make content available in multiple languages, helping overcome language barriers and broaden access to information.

The ecosystem also features solutions designed to improve content accessibility, including live captioning technology that converts speech into real-time text, and transcription services that turn audio and video content into searchable, readable text. In addition, text-to-speech technology allows users to listen to articles and digital content, offering alternative ways to access information and supporting people with hearing or visual impairments, as well as reading difficulties.

As part of its participation, the Group is launching Nasher Studio, a platform that enables media organizations to gather news and sources and transform them into a variety of digital content formats, including social media posts, videos and dubbed content, before publishing across eight platforms following review and approval. The platform offers more than 200 AI models and voice-over services in 23 languages, with advanced support for Arabic.

The Group is also launching Mourakeb, an AI-powered media monitoring platform that transforms live television broadcasts into searchable, multilingual content around the clock. The platform enables users to monitor dozens of television channels live, transcribe spoken content and translate it in real time into 25 languages. It also features speaker recognition, the detection of on-screen news tickers, headlines and logos, and smart alerts when relevant topics or events appear. In addition, Mourakeb allows users to extract broadcast footage and turn it into vertical video clips optimized for mobile audiences and digital platforms within minutes.

Mourakeb helps newsrooms and media and communications teams overcome language barriers and the challenges associated with monitoring television broadcasts. By making information easier to find, understand and repurpose, the platform enables relevant content to reach audiences faster, in their own language and in formats suited to their digital consumption habits.

Through its participation, Fadaat Media Group reaffirms its commitment to advancing the media industry through innovative technological solutions that enhance journalistic efficiency and expand access to content, while maintaining human oversight and editorial standards, and ensuring that AI serves the needs of media organisations and their audiences.

Fadaat Media Group invites visitors to MWC26 Doha to visit its booth, F74, at the Doha Exhibition and Convention Center until 11 November, from 9:00 AM to 4:00 PM, to explore its latest media solutions and AI technologies.