Zee5 Global organises exclusive meet-and-greet with Aditi Rao Hydari for fans in Qatar

Aditi Rao Hydari in Qatar

ZEE5 Global, the world's largest streaming platform for South Asian content, recently completed 5 years of their partnership with LuLu, the most admired retail chain in the region. To commemorate the occasion ZEE5 Global arranged for a fan meet and greet with Aditi Rao Hydari, who played Anarkali in their blockbuster web series, Taj: Divided by Blood, as part of the annual 'Celebrations of India' campaign.

Launched across 190+ countries in October 2018, the platform has content across 18 languages: Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, including six international languages Malay, Thai, Bahasa, Urdu, Bangla and Arabic, and is home to 200,000+ hours of on-demand content.

During the meet and greet, speaking with QatarDay, Aditi Rao highlighted the diversity of India and the multiple languages used. “Our country is very culturally diverse. We have so many languages and so many different kinds of people. We're also a very syncretic country. And I think the celebration of that is something that I'm very proud of. And it does come out through our stories and the removal of language barriers through OTT platforms.” 

A new collection of 111+ titles unveiled recently in 2023 are to be offered in Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi, and Marathi - bringing together the best of Originals, Movies & TV Shows, Music, Cineplays and Health and Lifestyle content in one destination.

Aditi Rao Hydari gained acclaim for her portrayal of Anarkali in ZEE5 Global's historical drama "Taj: Divided by Blood," particularly in the Middle East. During her inaugural visit to Qatar, Aditi entertained the audience with activities such as singing the popular Malayalam song "Vathikkalu Vellaripravu," quizzes, and dance performances. She also interacted with fans at LuLu Hypermarket in Barwa City during ZEE5 Global's first Qatar fan meet and greet event. 

Aditi Rao has gained immense popularity amongst fans in the Middle-East, shining in multiple notable ZEE5 shows and movies like Taj, Fitoor, Rockstar, Daas Dev, and Psycho. Her renowned versatility and unique charm enrich the platform's content. Taj on ZEE5 excels, captivating worldwide audiences with its storytelling and Aditi Rao Hydari's outstanding portrayal of Anarkali and her partnership with ZEE5 Global emphasizes a commitment to diverse global content.

When asked about her work in all the different languages, she said, “So I did, of course, start in Hindi, but I also have done films in Tamil and Telegu and one in Malayalam. I would do one in Bengali if I could, and in Spanish and in German, and in Marati, and whichever other language that I could possibly do. It's more for me, it's always been more about the director. I think ever since the last few years, when the OTT platforms have opened up for all of us and there's such an increase in the content that is being put on to OTT platforms, I've also grown into understanding that it's not about the medium on which your film releases. It's really about the film itself and about the content that is being created. It's about the team, it's about the director, it's about the story, it's about what it is that you're playing, because ultimately, it's about sitting in people's hearts.”

Archana Anand, Chief Business Officer of ZEE5 Global, expressed excitement about the 5-year partnership with LuLu, emphasizing the Middle East as a priority market. Aditi Rao Hydari extended her gratitude to ZEE5 Global for the global response to "Taj: Divided by Blood" and congratulated both ZEE5 Global and LuLu on their successful partnership.

In celebration, shoppers at LuLu Hypermarkets in the UAE and Qatar were offered a free one-month subscription and exclusive deals on yearly subscriptions with each purchase. Additionally, GCC Loyalty members received special discounts on ZEE5 4K monthly and annual packs.