TikTok becomes official digital partner of the Gulf Football Federation

The Gulf Football Federation has signed a three-year partnership agreement with TikTok, making the world's leading short-form video platform the official digital partner for all Federation tournaments.
The agreement was signed on 2 August 2026 at the Fairmont Doha.

Agreement Signed in Doha

The partnership agreement was signed by:

• Jassim Sultan Al Rumaihi, Secretary-General of the Gulf Football Federation

• Mohammed Harb, TikTok's Head of Partnerships for the Middle East and North Africa

• The signing ceremony was attended by senior representatives from both organisations.

Strengthening Fan Engagement

The collaboration forms part of the Gulf Football Federation's broader strategy to strengthen relationships with key partners while engaging football fans through the digital platforms they use most.

The Federation aims to expand its digital presence and create more interactive experiences for supporters across the Gulf region.

What the Partnership Includes

• As the Federation's official digital partner, TikTok will:

• Introduce bespoke digital features on the Federation's official TikTok account

• Promote Gulf Football Federation tournaments across regional and international audiences

• Deliver engaging content to enhance fan interaction before, during and after tournaments

TikTok Highlights Long-Term Commitment

Mohammed Harb, Head of Partnerships for the Middle East and North Africa at TikTok, said the collaboration reflects a shared commitment to growing football's digital presence and celebrating the sport across the region.

He added that the partnership is a long-term investment aimed at connecting fans with every tournament, every player and every memorable moment while building a more interactive and connected football community on TikTok.

Boosting the Digital Future of Gulf Football

The new three-year partnership is expected to enhance the visibility of Gulf football competitions, strengthen digital fan engagement and bring supporters closer to the action through innovative content and interactive experiences on TikTok.