New Balance Announces Janhvi Kapoor as an Ambassador

New Balance, the global sportswear brand, has officially welcomed actor and style icon Janhvi Kapoor into the family as its brand ambassador. This relationship marks a milestone for New Balance’s continued growth in Middle East, Africa and India (MEAI), which is one of the world’s most vibrant and fast-growing markets, where the brand is committed to fostering authentic connections and elevating fashion and fitness culture.

Janhvi Kapoor’s rise in the film and fashion world exemplifies individuality, resilience, and a fearless commitment to personal expression. Beyond her fearless independence, Janhvi’s versatility as an actor, her influence among youth, and her advocacy for self-confidence and authenticity perfectly align with New Balance’s mission of empowering people to own their unique journeys on and off the field.

Speaking about the relationship, Janhvi Kapoor said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honored to be part of the New Balance family and excited for this journey together.”

Welcoming Janhvi to New Balance, Radeshwer Davar, Country Manager, India at New Balance, said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive, and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”

“India is one of the fast-growing markets across the MEAI region for New Balance,” said Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India (MEAI). “Janhvi’s individuality and entrepreneurial spirit align with the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and the wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Janhvi to the New Balance family.”

Together, New Balance and Janhvi Kapoor aim to build a more creative, inclusive, and confident culture around sport and fashion, one that reflects the spirit of modern India and the wider MENA region.