Doha’s Teeb Al Hazm Plans London Debut as Gulf Perfumes Gain Global Appeal

DOHA, August 13, 2026 — Teeb Al Hazm, Doha’s showcase for oud and fine perfumery, is preparing to make its European debut in London as Gulf fragrance traditions attract a wider international audience.

The exhibition brings together perfume houses from across the Middle East, offering visitors a mix of traditional oud blends and modern fragrances shaped by regional ingredients. Organisers say the planned London edition will be the event’s first appearance in Europe.

The expansion follows editions in Doha and Abu Dhabi, with Riyadh also on the organisers’ schedule. Mohamed Al Emady, chief executive of Al Hazm Mall, said London represents the next stage in the event’s development beyond the Gulf.

Teeb Al Hazm’s latest Doha gathering marked its 13th edition and drew exhibitors and visitors from across the region. The turnout was strong despite being held at the beginning of the summer travel period, underlining Qatar’s established market for premium perfumes.

Fragrance woven into Gulf life

Across the Gulf, perfume is closely connected with hospitality, personal identity and religious and social traditions. Oud, bukhoor, musk, rose and amber remain among the region’s most recognisable scents, used in homes, gatherings and personal fragrance rituals.

Oud comes from the aromatic resin that develops in agarwood trees and has been valued in the Middle East for centuries. Bukhoor—scented woodchips burned to perfume indoor spaces—is similarly associated with welcoming guests and preparing homes for special occasions.

At Teeb Al Hazm, these traditions sit alongside newer fragrance styles. Emerging houses increasingly combine familiar Gulf ingredients with contemporary compositions, packaging and brand identities designed for both regional customers and international collectors.

A platform for regional perfume houses

Unlike showcases built around a single company, Teeb Al Hazm gathers numerous brands in one location, allowing visitors to explore different approaches to oud, incense and niche perfumery.

The format has helped attract returning exhibitors from across the GCC. Kuwaiti brand Czar Perfumes, for example, has participated several times, pointing to Qatar’s strong consumer interest and the commercial opportunities created by the festival.

For regional fragrance businesses, events of this kind offer more than retail sales. They provide visibility, direct customer feedback, industry contacts and a way to introduce distinct scent profiles to buyers who may be unfamiliar with individual Gulf brands.

Arabian notes enter the global mainstream

The planned London edition comes as Arabian fragrance notes become more visible in the global perfume market. Oud-inspired collections, smoky incense accords and rich amber compositions now appear across niche and major international labels.

This wider adoption has created an opportunity for Gulf perfume houses to present the cultural context, craftsmanship and variety behind ingredients that are sometimes treated abroad as a single trend.

A London debut would give Teeb Al Hazm access to one of Europe’s most diverse luxury markets while introducing new consumers to a fragrance culture that remains deeply embedded in everyday Gulf life.

If the event proceeds as planned, it will also mark another step in Doha’s growing role as a platform for regional creative industries seeking international reach.

Source note: Rewritten from reporting published by Euronews on August 12, 2026, with event information from Teeb Al Hazm.