DFC Delivers Strong Eid Al Adha Performance Amid New Openings & Community Initiatives

Doha Festival City, Qatar's leading retail and lifestyle destination known for its curated mix of coveted trends, recorded a 15% year-on-year increase in footfall during May, while footfall during the three-day Eid Al Adha holiday period increased by 14.5% compared to the same period in 2025. The strong performance was supported by continued growth across the destination's retail offering, including recent openings such as YSL Beauty, Penhaligon's, Squat Wolf, Carter & White, and Bluemint, alongside a robust pipeline of upcoming brands including Armani Perfumes, Tom Ford, Dan John, Peserico, and % Arabica.

The Eid programme also delivered strong family and community engagement, with more than 9,000 visitors taking part in the Kids Activation Area between 20 May and 2 June, enjoying activities such as Arabic calligraphy, storytelling, engaging live shows, henna art, face painting, colouring activities, and traditional games. Doha Festival City further strengthened its community impact through initiatives including "Your Sacrifice, Their Eid" with the Qatar Red Crescent Society (QRCS), which saw more than 1,000 sheep soft toys sponsored within the first two days, and the return of the "Branches of Kindness" initiative in partnership with Qatar Charity.