Want to optimise your WordPress SEO? Check Out These Smart SEO Tactics

  • 2 years   ago
Want to optimise your WordPress SEO? Check Out These Smart SEO Tactics

So, you've decided to have your blog or website! And you've selected WordPress as your platform. Since WordPress is the simplest and an SEO-friendly CMS round the globe; most entrepreneurs choose it. And to use WordPress, there’s no need to learn PHP. But just in case you want to generate WordPress plug-ins, themes and also change the default behavior of the site, having a basic knowledge of PHP in addition to CSS and HTML is essential. 


So, with all these pluses about WordPress, you think all you need to do is – publish your posts, and the SEO friendly CMS will work out the rest? That’s not how it works at all! It will take a minimal effort to make your WordPress site SEO-friendly. Don't expect this CMS to provide you with search optimization automatically. There are ways to attain it. 

Want to make your WordPress site rank high on the SERP’s? Want to generate extra leads and organic traffic? If yes, here are the best WordPress SEO strategies to opt-in for. 


1. Select your hosting provider with much thought and caution

Your hosting provider has a role to play in your SEO. Google considers speed when it ranks a website. A favorable host can enable you to rank high on SERP's. Furthermore, your host also impacts the downtime issue you face and even the physical distance between visitors and servers, as both are ranking factors. Google also provide the HTTPS sites with a minimal boost, which every business owner wants. If you're located in Australia, then search for the best hosting provider. You'll always have the option to select the ideal plan offered by ace service providers that are best in Australia


Want to set up your website? If yes, then you will want to select a hosting provider that is consistent. You can also choose one that has a track record of exceptional performance. Furthermore, it’s a smart call to opt in for the “WordPress specific” hosting plans that most service providers offer. Simply put, these are fully-managed hosting plans that provide excellent speed and zero downtime issues. 


2. Select a theme that is search engine optimized


One of the essential considerations that you’ll make for your WordPress site is the theme because on it depends on your website layout, appearance, and new functions. The theme can also influence the website speed and even impact the SEO. The development of the theme also matters as well. A clean code result in better SERP's.


Hence, when you are selecting a specific theme, choose the one best suited for SEO. Select one that provides advanced features specially designed to enhance the SEO, for instance, a brand-new heading tag choice. Today, there are several such impressive WordPress themes that you can select from. 


3. Modify the permalink structure


Simply put, a permalink is a permanent URL that highlights your website's single posts, pages, and various other contents. It is what people will resort to for references and also link back to your site. Concise and descriptive links that demonstrate their content are simpler for the search engines, resulting in a ranking increase. You will find several automatic permalink options on WordPress. 


A couple of permalinks are oriented around numbers. It isn't the best deal as they share less vital data with the search engines. Instead, you could be better off with your Post Name structure that interacts clearly with the linked content. You can only change the permalink structure. Simply visit your website's backend and then navigate to the Permalink category from the settings.


4. Develop a sitemap


In simple terms, a sitemap happens to be the list of every page and other content on the site, generally categorized in a hierarchy. It offers an easy way to check how the website is planned out and the components it has. While the sitemaps once got developed to enable users to navigate the sites, their functionality over the years changed. Their primary objective today is to provide data to the search engine bots or crawlers.


Adding a sitemap to your website will not directly increase your search engine ranks. It also happens to be an incredible SEO tool. It allows the crawlers to have a look at your website pages and know the way each is associated with the other. The process makes it simpler for search engines to index the website and also offer significant content to one another. Search engines can index your website easily. It can provide the best content for the user searches.  It’s easy to add a sitemap to a WordPress site. Google XML Sitemaps is a targeted plug-in that helps you do this quickly.


5. Make use of heading tags all across your website content


A sitemap is useful in allowing search engine crawlers to check how the website is organized. It does not allow it to have an idea of the individual content. To get this done use heading tags. There are many formatting choices, and you have a chance to apply, to categorize headings within posts and pages.  


Make use of such headings to structure the content. It does two important things for you. For instance, it offers a visual benefit by breaking up the text and making it simpler to read. In addition to that, crawlers also focus on headings. You can use them to understand how the content gets organized and what exactly it's about. Hence, when you are setting up pages and posts, don’t forget to make use of WordPress heading choices consistently. 


6. Develop the content around the keywords


By now you sure are aware of keywords. They are short phrases that demonstrate the topic of your content. For instance, you can select the keyword “easy cupcake recipe” for your blog post. This post can share a simple cupcake recipe for new chefs. When you use this keyword, you assume that many online visitors will use this phrase in the search engine when searching for this kind of post.


It takes a little more effort than just creating a WordPress website or blog to enhance the SEO. Indeed, WordPress is a popular CMS, but the SEO bit needs to be worked out smartly. Today, with several websites and online business foraying in, it's essential to optimize your WordPress site so that you aren't left behind in the rat race. Using these smart SEO tactics will help you manage your WordPress SEO better.