Apple announces iPhone XS, iPhone XS Max, colorful iPhone XR in phone line revamp

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Available in black, white or gold the iPhone XS will be available for pre-order this Friday, September 14, starting at $999 for the 64GB XS and $1099 for the 64GB XS Max. The phones go on sale next week, September 21. 


iPhone XR

In addition to the new premium XS line, the more colorful XR looks to bring the iPhone X design to a cheaper price point.  

With a 6.1-inch LCD display, lower quality than the XS devices' premium OLED panels, and a single 12-megapixel rear camera it skimps on several of the iPhone XS lines bells and whistles. 

While the 6.1-inch display seems large, with the reduced bezels above and below the display the phone will be slightly smaller than a traditional "Plus" iPhone and only slightly larger than the 5.8-inch iPhone XS.  

But at a starting price of $749 for the 64GB version, it will also be $250 cheaper. One other perk: The iPhone XR will be available in a variety of colors including black, red, white, blue, coral and yellow. 

The iPhone XR will be available for pre-order on October 19, with devices going on sale one week later on October 26.