Optimized Industries to produce Unilever’s Lifebuoy and Lux

  • 8 months   ago
Qatar Day, Qatar Day business news, qdc qatar
Sheikh Mohammed bin Faisal Al Thani, Chairman of Optimized Holding, formally opening the factory yesterday.

Optimized Holding, one of Qatar’s major emerging diversified companies, announced yesterday that its wholly-owned subsidiary, Optimized Industries for Chemicals Factory, is launching local production of Lifebuoy and Lux soap bars in partnership with Unilever International, one of the world’s largest manufacturing goods companies.

Optimized Industries for Chemicals Factory is located in the new Doha Industrial Area. This project has been fast-tracked to be ready in just three months and is the first factory in Qatar producing soap for personal care. The factory’s expected production capacity to cover local market demand initially will be 1,800 tons per year.

The factory will use a building provided by Qatar Development Bank (‘QDB’) through QDB’s ‘Jahiz 1’ initiative which, for a specific incubation period and at competitive prices, leases ready-to-operate manufacturing facilities to SME owners to undertake innovative and aspirational industrial projects.


Commenting on the opening of the factory, Sheikh Mohammed bin Faisal Al Thani, Chairman of Optimized Holding, said: “Under the patronage of the Minister of Commerce and Industry, His Excellency Ali bin Ahmed Al Kuwari, it is my pleasure to oversee the opening of Qatar’s first soap bar manufacturing factory. In partnership with the globally-renowned Unilever International, the factory will provide the Qatari market with the highest quality products and will provide a strong platform from which we can develop and expand our future offerings. I would also like to express my gratitude and appreciation for the support provided by the Ministry of Commerce and Industry for its several facilities and for its initiatives to support and encourage the private sector and to create an attractive investment environment.

Sheikh Faisal also emphasised the importance of the Qatar Development Bank initiative through which ready-made industrial facilities are provided to small and medium-sized enterprises to support their industrial projects. “This initiative is having a positive impact on Qatar’s national vision for economic diversification and is increasing the participation of the private sector in supporting the national economy through diversifying sources of income and attracting foreign investment and expertise through partnerships and joint ventures. The participation of SMEs in building the national economy is one of the most important indicators of a strong economy and private sector,” he said.

Lifebuoy and Lux are two of Unilever’s leading Beauty and Personal Care brands. Unilever is one of the world’s largest suppliers of Beauty & Personal Care, Home Care and Foods & Refreshment products with sales in over 190 countries. In Qatar, Unilever International manufactures tea, detergent and is now expanding production into new products.

Source: www.thepeninsulaqatar.com