PWA Development: An Escape from Choosing Between Mobile App and Website

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PWA Development: An Escape from Choosing Between Mobile App and Website

For years, businesses ruled the marketplace with their own website live on the Internet. They relied on their websites to bring higher traction on their products and services. They turned towards their websites to experience a difference in their sales numbers and business profits. But, the scenario changed soon after the advent of mobile applications.

 

The mobile applications, with their access to the native device features and ability to leave an app icon on the home screen of the devices, changed the scenario of the marketplace. They made businesses services and products available to all in real-time and ease, making website taking the back seat. However, they couldn’t replace websites completely.

 

While mobile applications provide ample benefits including ease of use, app icon to keep everyone reminded of your business, push notifications, in-app payment, etc., a website remained the best platform to gain higher user traction and retention rate.

 

This made business founders confused if they should opt for a website or invest in mobile application development. They started looking for different factors to determine when is having a mobile application a profitable option for their business and when going with website development is.

 

In the midst of this, a new concept of investing in the blend of both, i.e., PWA development came into existence.

 

Wondering what PWA is? What makes it the right combination of website and mobile apps? Is it profitable to invest in PWA development or not?

 

While there’s a lot that Google wants you to know about Progressive web apps, we will cover the basics in this article, starting with what is Progressive Web Application.

 

PWA (Progressive Web App)

A PWA is an application that runs on the browser and is displayed like a website but also keeps an app icon on the device home screen. It offers exclusive features that relate to both mobile and web applications, such as:-

  • Responsive nature

  • App-like Interactions

  • Offline Accessibility with the help of Service Workers

  • Higher Loading Speed

  • Periodic Background Sync

  • Push notifications and access to Native device features

  • Secure Experience due to the involvement of TLS (a Service Worker requirement)

  • Ease of sharing, etc.

 

 

 

With these features, it has provided a great escape from the drawbacks of both the websites and mobile applications. On one side, it gave us an escape from the slow loading speed and low resonance rate of website whereas on the other side, it has offered us the option to enjoy the native experience with lower memory consumption and offline accessibility.

 

Besides, it has also provided us with numerous other advantages making even the reputed brands like Uber, Tinder and Trivago invest in PWA development:-

 

  1. Lower App Development Cost

A Progressive web application, like a website, remain on the browser. They do not demand religiously following the standards set by Apple and Android, decreasing the time and cost to make an app.

 

According to the experts, a PWA costs for around $3,000 to $9,000 whereas native app development begins from $25,000.

 

  1. Extensive Market Reach

By being available both as a mobile app and a website, the PWAs have offered the opportunity to target both web and mobile users at the same time. You need not to invest in different projects and handle the related processes. A single platform, i.e., PWA, will be enough to manage them all at the same time.

 

  1. Seamless Experience

While both the mobile and websites were catering to the needs of the target audience effectively, they were suffering from different drawbacks. A PWA, designed by eliminating the drawbacks of both the options and offering the best features, have enhanced the user experience.

 

  1. Re-engagement

Most of the users never revisit an application or uninstall it due to higher memory consumption, slow loading speed, and no reminder about using the app. A PWA, in this scenario, helps to tackle all the situations by residing on web browsers, enabling push notifications, providing higher speed, and thus, helping the businesses to re-engage their audience.

 

Also, the manifest it works upon empowers you to get full access to how the app will look and feel, which page will load first, how the screen orientation will possible, and much more. These factors will replace lessen even the slightest chance of getting your application abandoned by users.

 

  1. Early Market Entry

Another reason why everyone is investing in PWA development is that PWAs are not submitted to the App Store and are directly accessed and shared via a link. This lessens the hurdle to enter the mobile market and thus, improves the opportunity to gain better outcomes in the marketplace.

 

  1. Easily Sharable

A PWA can be shared and installed via a link. This ease encourages users to share the app with a wide range of people, increasing the chances of higher app downloads.

 

So, as we have seen in this article so far, a Progressive Web Application is offering the best of both mobile and web applications, implying it is a profitable deal to turn towards PWA development. What are your thoughts about it? Share in the comment section below.

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