Digital Marketing Strategies You Should Be Aware Of

  • 2 years   ago
Digital Marketing Strategies You Should Be Aware Of

Digital marketing is becoming increasingly important, as consumers move more towards digital marketing channels than anything else. With the rise of the internet and the increasingly convenience of looking everything up on our phones rather than in person, digital marketing becomes more and more relevant.

From email marketing campaigns to SEO, there are multiple facets of digital marketing which could be extremely beneficial to your company. If you’re a beginner to the online advertising scene, it might be best for you to employ a digital marketing agency NYC to manage this aspect of your business for you.


Let’s face it – people are rarely consulting print media or in-person services to find out where the nearest store for their latest wanted product is. They’re much more inclined to take out their phone and search for it online.

As individuals spend more time browsing social media, with the ease of its availability, it becomes integral for companies to consider how they can utilise these online channels for their advertising benefit.

People are becoming less connected with the world around them, and more connected with the devices they use for work, school, and leisure. A notification on their phone can be more eye-catching than a poster that they walk past.

In order to keep up with new trends and stay relevant in today’s age, companies need to make the move to adopting more digital methods of marketing. There are multiple different types of digital marketing methods – the one you choose will depend on the market you are working with and the message you are trying to impart.

Whether you plan to use them all or not, it is important for you to get an idea of the digital marketing strategies out there so that you know what you might be competing with! Here are some digital marketing tactics that you should be aware of!

Search engine optimization

This is possibly one of the most important components of digital marketing. Search engine optimisation, or SEO, refers to the method of organically improving your website’s ranking in the search results.

Rather than paying for a higher ranking result, this tactic relies on utilising a variety of methods in order to generate a higher ranking in the search engine results. Content which targets specific keywords, or the inclusion of keywords in website meta descriptions, titles, and the like all contribute to improving your website’s SEO.

The reason why SEO is so prized is because it indicates a result that is generated without any perceived manipulation. Viewers, when looking at results, can clearly see if a link is on the front page because it has paid for that position.

Concurrently, if a search result has landed on the front page without directly paying for that spot, viewers will perceive it as having earned its place more than the paid results. Realistically, those results on the first page that haven’t been directly paid for are probably the result of SEO work.

The difference with SEO work is that it creates a more sustainable way of improving website rankings. With paid positions, as soon as you withdraw your payment, your website will fall to its original position. However, with SEO, it is likely that when you find your way to the front page, you won’t fall back as easily.

This is because by that point, you will have implemented numerous practices in the configuration of your website and produced a lot of content that remains on your domain. This builds a more solid foundation for your search results than simply paying for your position on the front page.

Pay-Per-Click advertising

While paid advertising is one of the lesser sustainable forms of marketing your digital content, it still brings with it great advantages. Pay-per-click has the ability to push your website to the top of the results no matter where your standing was before.

In this case, it can be an extremely valuable tool, especially if you are just starting out and want some speedy traffic to your website. Other forms of marketing will undoubtedly take longer to put into place, so using PPC advertising isn’t a bad idea if you want traffic fast.

There’s also the fact of the matter that PPC advertising will always be positioned above organic results. While some consumers may be weary of some result they are clicking on, it is entirely possible that some simply don’t pay attention to the details of the results and click on what they see first.

Content marketing

This method of digital marketing involves creating awareness and traffic for your brand through the creation of content. This can be valuable for your brand, considering the audience that you are targeting.

If your audience is niche and takes a particular interest in specific websites and media, content marketing might be a good path for you to take in terms of digital marketing.