7 tips to improve Guest blogging in 2020

  • 8 months   ago
Guest blogging in 2020, Guest blogging tips, Qatar Day

Having a website is not an easy task. There is a lot that goes behind the scenes to make a website successful and create a stand in the growing competition.

Guest Blogging or Guest Posting is one of the many things that is going to rule in 2020 without any doubt. Ofcourse, it has its own set of challenges, but the benefits that it has to offer outweighs all. Link building has become a more cautionary practice since Google has openly placed more scrutiny on guest blogging. But well, that is not a reason why you must not dedicate your efforts to gauge links from high-authority sites in your niche. Below, we have rounded up a list of 7 ways with which you can improve your Guest Blogging.

1. Enlist guest blogging sites

The first thing you should aim to achieve efficiency in guest blogging is the art of being organized. Although not difficult, this is often ignored by companies or even individuals.

Thus kick-off your efforts by creating a master list of all the guest blogging sites. Create a spreadsheet and keep a record of everything. From the websites you have contacted, the dates you sent out pitches, to the steps you have taken to avoid duplication of efforts. If you don’t want to start from scratch, you will find dozens of sites that have a pre-created a list of guest blogging sites. Pick the one that best suits your industry followed by your research.

2. Check relevance

Contrary to the popular belief, the domain authority is not an accurate indicator of whether that link would benefit you or not. So being blinded by the same wouldn’t be of much help to you. You need to look for the sites that are highly relevant and are read by the audience of your industry. The websites must be your niche-specific and the content they approve must be similar to yours. How are you supposed to get traffic if you post FMCG on a fashion website, healthcare on an automobile specific website and the list goes on!

3. Determine search visibility

Everybody wants an SEO strategy that can generate results almost immediately, don’t we? It is one of the best indicators to show how well a site is performing. Search visibility of the websites also determines the same. The thing is, no matter how good a site’s metrics are, it wouldn’t serve your purpose if it doesn’t have any visitors. Domain authority is important, but having relevant traffic or audience must be your ultimate goal.

4. Don’t forget outreach emails

 

A lot of websites don’t advertise that they accept guest posts, but that doesn’t imply they won’t publish your content if it matches their quality criteria. Target site owners with an outreach email, reach out to them via social media sites like Facebook or LinkedIn and tell them you are interested in creating content for their website. You might not always get a response you desire, but building relationships is always beneficial in the long run. If you are thinking this eats up your good time, then you can outsource this task to a blogger outreach service, who either already have some established contacts with the bloggers outside or can build new connections for your specific requirements.

5. Know everything about your target’s website

Your pitch to your prospect’s website needs to be more targeted. The reason why email or pitch is ignored is probably because you haven’t read their blog beforehand. Research your target site’s blog thoroughly, get a feel of what they publish, scan through the titles, read your industry-relevant content, stay fully informed before you actually send an email.

6. You can’t move forward without a strategy

You cannot just go with the flow, and do whatever you feel is right. A strategy is a must, it streamlines your functioning and guides you through the process. For instance, choosing a topic that isn’t covered in your prospect’s website or blog and drafting an in-depth piece about it can earn you some brownie points. Your target will value your work more because that kind of content was missing from their websites. Working with strategy only makes things easier and adds more value to your efforts.

7. Headings must be on-point

When was the last time you read a blog or article right to the end, word to word? You don’t remember, right? That’s because most the readers don’t dive deep into the articles, but just skim through or scan through the upper layer. (Infact about 43% have voluntarily admitted to it!) While this is a negative trait, you can bank on it. Create articles with irresistible headings and inciting subheadings which when seen together depict a storyline, and clearly describes the content discussed in your article.

Bonus tip: Use Infographics

Infographics aren’t as dominating as they used to be back in 2014 and 2015, but it is still an effective way to create backlinks. This is why guests’ posts with infographics receive exceptional consideration, as publishers know that with them their potential to attract backlinks improves tremendously. There are plenty of tools available online to make your job easy. Look out for them and start creating.

Guest Blogging has a legitimate history of increased traffic, improved authority, and ranking ability. If executed right, it is sure to generate long term benefits in 2020.

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