5 Mobile Commerce Trends for 2019

  • 1 year ago
5 Mobile Commerce Trends for 2019

With around two-thirds (62%) of smartphone users making purchases with their phones in the past six months according to research from signal-boosters.co.uk, it’s fair to say that mobile commerce is here to stay. Each year brings with it new growth to the market as technology improves. Here are 5 mobile commerce trends for 2019 that will shape the market for years to come. 

1. Personalization 

45% of all customers say that they would prefer to use mobile commerce platforms that are able to offer personalized recommendations. 56% of online shoppers would also return to a store that offers them personalized recommendations. 

Amazon understands these statistics and has adapted to the market well. You can see lots of recommendations on Amazon based on your search and purchase history. From wish lists to collections, Amazon offers the feeling of complete personalization. The personalization goes deeper than just that though. Mobile commerce platforms should also offer personalized offers and coupons to customers to take full advantage. 

2. Voice Search is Going to Change the Face of SEO 

Statistics show that around 50% of all searches will be made via voice search by 2020. It’s a known fact business websites continue to change in accordance with updates to search engines. Google is going to ensure that their users have the best possible voice search experience. This is going to be a major disruptor for search engine optimization, and will lead to mobile commerce websites being built around voice searches, just like they were changed to suit mobile customers when the market shifted to mobile. 

3. Better Payment Methods 

There was a time just ten years ago when making an online payment was risky business. This fear is mostly dissipated today with lots of options for paying online. Outside of regular debit and credit card purchases, there’s the option of electronic wallets such as PayPal, Samsung Pay, Apple Pay, and more. These wallets make transactions faster and safer, so it’s not hard to understand why they are being used more. 

As more time passes and cryptocurrency becomes the norm, mobile commerce platforms are expected to offer cryptocurrency payments to their customers. 

4. Better Visuals 

Visuals are how you convey to a customer what a product promises to do. Online businesses are choosing mobile commerce and ecommerce themes that offer great visuals. They use video content to let them know what their products can do. One example of this is the online accessory shop Bellroy, who use visuals to introduce their products and show what they look like. 

5. Social Media 

Social media is already a major part of mobile commerce. Facebook, Instagram, and Twitter are the leaders when it comes to driving potential customers to a website. They are among the best tools for engaging customers. Outside of the Big 3, Snapchat is also becoming a leading social media tool in mobile commerce. We are sure to see more personalized ads and content delivered through social media to increase traffic conversion. 

Bottom Line 

These are the main mobile commerce trends for 2019 and beyond. Keep them in mind as you consider a mobile commerce strategy for your business.